Over the past year since AI hit graphic design, what hits me hardest isn’t that generating images got faster—it’s how communication with clients changed first. Back in the day, you’d pitch two or three finished drafts and let the client pick one. Now I can crank out five variations on the spot based on a single comment they make, and we start iterating right there in the meeting room.
The downside? Clients’ expectations have been jacked up—they think tweaking drafts costs nothing, so they’ll just toss out “give me ten more to look at” like it’s nothing.
Designers gotta learn to set new boundaries, or you’ll get dragged down by endless testing. Tools never just change the output—they change the whole rhythm of the collaboration chain.
“Let’s see another ten” — I hear this every damn day, my blood pressure’s through the roof.
Yeah, cranking out five variants on the spot feels great, but now the client’s appetite has gotten way too big.
Totally agree, we need to set clear rules upfront. Gotta put the number of revision rounds in the contract.
Used to pick from finished pieces, now it’s all about iterating in the meeting room. The whole pace has changed.
The downside is it makes design look like it has no skill ceiling, so clients keep lowballing the quotes.
We only managed to stop that endless trial-and-error phase after we started charging by the number of variants.
Honestly, it’s not all bad if the client checks out a few different directions early on.
OP’s being optimistic. The thing is, he’ll just think “whatever, it’s free anyway.”