ComfyUI just dropped support for Alibaba’s HappyHorse 1.0, and it’s marketed as cinematic video generation. From the intro, it’s clearly aimed at practical use cases like ads, e-commerce visuals, and short videos.
They give you three generation paths: text-to-video, image-to-video, and subject-to-video (S2V). The selling point is that cinematic look—big aperture, shallow depth of field, that whole vibe. Max output is 15 seconds at 1080p, and they emphasize consistency across multiple camera cuts. There’s also V2V and SV2V editing flows, where you can swap or insert a subject while keeping the original motion and composition.
For those of us making detail-page videos, the image-to-video plus shallow depth of field combo is pretty spot-on—static product shots just come to life. But the real quality check will have to wait until we actually test it with real products. Just search “HappyHorse” in the template library and you’ll find a few workflows: image-to-video, text-to-video, video editing, and reference-based video generation.