Client's starting to go hard on text-to-image for ad graphics, and now when they review it, they're making me revise it too.

The Market / 集市
1

Once ads started heavily using text-to-image, the first thing that couldn’t keep up was the client’s review process. Back in the day, you’d review the final output—one version, make or break. Now the agency can crank out dozens of versions in a single night, but the client’s still stuck in the old routine of holding meetings to review each one individually.

It’s a total bottleneck. We recently had to change our delivery workflow: now we first submit a style direction for them to sign off on, and only after that’s locked do we batch-generate the detailed versions.

Otherwise, revisions spiral out of control. Production capacity has changed, but the rules haven’t—both sides end up exhausted. Is there an established industry practice for this yet?

2

We ended up having to lock in the style direction first before generating in bulk too, otherwise we’d be stuck revising forever.

3

The client keeps asking for revisions round after round, it’s such a bottleneck. Production capacity’s gone up but the workflow hasn’t caught up.

4

Best to get the client to sign off on the style lock-in, or they’ll come back and blame you later.

5

“Client asking for dozens of versions in one night” is way too real, the reviewers can’t even keep up.

6

In the industry, I’ve seen some people quote in two stages — charging separately for the direction draft and the refinement draft.

7

We’ve been forced to adopt the two-phase pricing strategy too—charging separately for the concept drafts and the refinement drafts. Otherwise, you’ll be revising until you cough up blood.